Client
Yves Rocher
Project
Influencer Marketing Management
How an Eco-Friendly Event Engaged Influencers and Beautified a Public Garden
The Yves Rocher influencer event in Bratislava’s Medická Záhrada was more than just a celebration—it was a unique fusion of brand storytelling and environmental impact. To mark Yves Rocher’s 60th anniversary, we brought together 14 top Slovak influencers for a hands-on eco-workshop.
The event’s concept centered around sustainability, allowing influencers to plant herbs used in Yves Rocher’s products while raising awareness of the brand’s green philosophy. Despite unpredictable weather, the campaign succeeded in creating buzz across social media, securing extensive engagement and media attention.
By combining influencer-driven content with a tangible environmental initiative, Yves Rocher not only reinforced its brand values but also left a lasting, visible mark in the heart of the city.
Categories
- Influencer marketing
- PR & Media Outreach
- Event Management
