Client
Xiaomi Slovakia
Project
Lens to legend 2024/02
How Xiaomi’s “Lens to Legend” Campaign Captivated Audiences
Xiaomi, one of the world’s fastest-growing tech brands, needed a localized and engaging approach for its “Lens to Legend” campaign in Slovakia. Our agency not only helped shape the Slovak campaign claim, “Zaostrené na legendu”, but also developed a creative concept that resonated with the audience.
To bring this vision to life, we teamed up with three well-known Slovak personalities—legendary hockey player Boris Valábik, actor Vlado Kobielsky, and internet star Oliver Oswald. The resulting video was shared across all three profiles, maximizing organic reach and engagement.
The impact? 400,000+ views, 8,600+ likes, and 90+ positive comments—proving that well-executed influencer marketing can drive powerful brand engagement.
Categories
- Influencer marketing
- PR & Media Outreach
- Content Marketing