How to Create a Buzz and Reach 3 Million People with a Café Launch?
The launch of EL&N’s first café in Slovakia aimed to be more than just an opening—it was designed as a major media and social event. Our agency curated a list of 100+ influencers and media representatives, ensuring that the event was widely shared across social media. With over 100 influencer posts reaching 3.3 million people, the campaign generated massive awareness and secured coverage in top lifestyle magazines. The media value of the campaign exceeded €50,000, comparable to a TV campaign but with greater audience engagement. By leveraging authentic, targeted, and long-lasting influencer content, we helped EL&N establish a strong presence in the Slovak market.
