About
Radio Host | Comedy & Lifestyle Creator | Long-term Brand Ambassador | Performance-driven storyteller
Samo Procházka, known online as Graciosooo, is one of Slovakia’s most naturally gifted comedy creators — a digital entertainer, radio host and long-term brand ambassador with a talent for turning even complex topics into accessible, funny and highly engaging content.
He became a key face of Dom Snov, a brand selling low-energy family homes. What initially sounded like an unusual pairing — influencer marketing for real estate — became one of the strongest performance case studies in the Slovak market.
Our Black Friday campaign with Samo was nominated for the Digital PIE Awards and won Silver in Performance.
Yes — an influencer-led campaign literally sold houses.
Samo’s humor, relatable storytelling and authentic delivery helped change the perception that real estate content must be serious or rigid. His outputs generated not only excellent online engagement, but also measurable business results — from lead generation and inquiries to a significant increase in visitors at the brand’s open-house events.
The success grew even further when we licensed Samo’s content and boosted it through the brand’s own social media channels. This combination of creator authenticity + paid amplification became a repeatable performance engine.
Samo is a creator who brings both creativity and conversion — a rare mix brands truly value.
Ideal for high-impact campaigns where humor, authenticity and measurable performance matter — even in traditionally “non-influencer” categories like real estate.
